danel_Serrano
Designing the branding for a visual artist and animator
[ACT.1]
We have an artist that has just started his career. He is very ambicious and skillfull. As he sais, he can do everything. But that everything expresses a not very likely chaos.
[ACT. 2]
A question appears from out of the scene, almost as a voice over. “¿What would happen if we order that chaos and make that multidisciplinarity a big strength?” The idea is simple: A real artist doesn’t have to just limit himself to an only craft. The craft is just a medium. The true value of an artist resides in his mind, not in his craft.
[ACT. 3]
The brand danel_Serrano is born. A brand designed to show how creativity works with no limitation. Sketches and different crafts. An artist that adapts himself constantly.
The design had a very different aproaches on its first ideas, as the artist that this brand should represent has a very different skills and styles. However, taking into account that his main work and strenghts resides into animation, the main logo should be based into that. Using the main basics of the dots and lines, and basing on the animation cell sheets and their holes, the main logo was done, which also resulted to create a face whose expressions could change.
However, to cover the other skills of this artist, new variable icons should be designed. The skills that where to be represented where design, branding and concept art. Also, to make an enfasis to his animation skills, another icon, apart from that of the logo, should be done to represent said skill.
For the colors, even if the black and white was the main option wanted, to mantain so a big sense of elegance and proffesionality, it was decided to create different color combination to represent each skills and to add some vibrance and personality to the brand.
For the fonts, as almos all the skills that where to be represented where audiovisual and cinema world related, it wanted to make a reference to said world. Taking that into account, it was decided to use a font similar to those that are used when scriptwritting.
