FADEKAR
Redesigning a familly
Aquí va la descripción general del projecto y en la imagen de arriba una imagen general representativa. Abajo ira una imagen de la tipografía y una explicación de ésta, luego una imagen de los colores corporativos y descripción de éstos y finalmente una explicación del logo e imagen de su construcción. Por último, un carrusel con los mockups
All the fonts used for this brands are linear ones, to convey a modern and acctualiced image. However, they try to be also quite smooth, or better said, circular, to have a llitle bit of motion and resemblance to cars and their wheels.
The Futura Medium Italic has been used for the logo. It's not only modern and with many circles, but also has an inclination to transmit a fast movement sensation related intentionally to cars.
For the other fonts, the Myriad Pro Regular has been selected as the main font, whilst the Impact will be used as a secondary one for tittles or resaletd texts.
For the colors, appart from the black and white that are used specifically for the logo, a red, a green and a blue will be used. This colors are going to separete the bussiness works, spaces and qualities, depending on the context they are used. For example, the red whill be for commerce, blue for secretary and green for storing. Also, in the quallity marks, red will represent a not very recomended quallity product, blue a recommended one and green a high quallity warranty.
